Need Words?

I've got words.

A WEE BIRDIE is a one-woman show by EILEEN MacCALLUM
– I’m all about clear creative copywriting
brands big and small.


Breathe Arts Health Research

Web Copy - Charity


Breathe Arts Health Research


Copywriting + editing all content for full website redesign


Breathe is an unusual arts-in-health charity which uses magic and performing arts to help children and adults with physical and mental health conditions. Their work combines a basis in solid scientific research with creative, fun approaches to therapy.

So the copy needed to do something similar: engage and explain their services to potential patients, as well as convince parents, medical professionals and health boards of the genuine expertise backing up their programmes.

Here’s why they do it. Their flagship programme Breathe Magic truly changes lives.


Eileen captured our company personality perfectly through her playful yet professional approach to writing. I would HIGHLY recommend her.
Yvonne Farquharson – Managing Director at


Connected TV short film script


MediaCom – global media planners & buyers


Connected TV short film script


MediaCom wanted to demystify a topic many of their clients didn’t fully understand. Their aim was to simply and clearly convey a lot of facts in just 2 minutes and underline their global expertise, all in a warm direct tone.

Craft Design House

Web Copy - Retail


Craft Design House


Copywriting for new retail website


This gorgeous Scotland-based online craft and design marketplace allows global buyers to find, buy and commission original pieces directly from the creators who make them. I created most of the written content for the 2016 launch and continue to write feature articles for CDH Journal.

Take a look at a product description, designer biography or feature article.


Developing and nurturing our tone of voice was critical to our success. Eileen’s ability to understand and relate this to our creative business – as well as our target audiences – made her the only choice for us. She’s given us a warmth of language that encourages our audience to join the conversation, engage and follow.
Gillian Scott – CEO at

Corpus Christi College

Web Copy - Education


Corpus Christi College, University of Cambridge


Copywriting/copyediting for new website


Being some of the brightest people in the world, the folks at Cambridge are (no surprise) excellent writers. But when it came to revamping their website, they recognised their tendency towards a formal academic tone of voice might not always appeal to 17 year-old prospective students.

My remit was to create engaging copy for a range of audiences, plus a Style Guide to help staff and academics write future edits in a similar style.


“As an ancient Cambridge college, we required website text that showcases our academic community in a way that makes it appealing and accessible to undergraduate applicants from all backgrounds. As part of our relaunch we also wanted to highlight our excellent facilities for international graduate students and grow our conference business.

Eileen was able to get our message across to each of these groups in a clear and targeted way, and we’re delighted with the results.”
Michael Sutherland – Tutor for Admissions at

Jane Plan

Sales Emails


Jane Plan – Diet Delivery Service


Sales Emails – read them here


The client wanted to try a new approach with potential clients who register online but don’t go on to purchase. The emails demonstrate JP’s approachability and understanding of barriers to dieting, showcase the convenience, affordability and high-quality of their product – and most importantly, the fact that it works.


Eileen has written web copy for us, helped with our TV ad script and written endless email marketing pieces. She’s quick to grasp the concept, highly empathetic towards our needs and always produces copy that works.
Jane Michell – Founder at

Ministry of Calm

Blog Posts


Ministry of Calm – Interior Designers & De-clutterers


Blog posts for the Huffington Post. Read about Quiet Spaces and Introverts.


These articles explore how giving more consideration to introverts and increasing the availability of ‘quiet spaces’ – where people can relax, worship or refocus – in workplaces and public buildings could lead to a happier, more productive workforce. The client loves doing her job more than writing about it!


Eileen has written, edited and generated ideas for me and is a pleasure to work with. She has mastery, plus inspiration and flair to go with it – I wouldn’t hesitate to recommend her.
Helen Sanderson – Founder at

Sound GOOD so far?
Let's talk about You!

Get in touch


Website Copywriting

Your online voice

Hook online readers with compelling content


Newsletter Copywriting

Share the word

Show clients the love with a regular newsletter


Blog Copywriting

Keep ‘em keen

Blogs bring people to you. Breathe new life into yours.


SEO Copywriting

Help them find you

Rich readable content makes your site easy to find and a joy to visit


Brochure Copywriting

Show and tell

People hang on to good brochures, so make every page count


Dating Profiles

Words that woo

Want a dating profile that makes your Inbox tremble?



1. Connect

It all starts with a chat about your project and how we can make it a success. So let's meet.


Once I have an idea what you’re looking for, I send a written proposal with an estimate for the work. I can work in-house or remotely.


Our first chat only gives me an outline, then I ask all kinds of questions. When I understand your business and project aims, I put our agreement in writing.


I polish my keyboard, inhale your source materials, do research if required and write a first draft.


We discuss tweaks, I get typing again and after a couple of drafts you have what you need.


I can help you charm the right people with professional copywriting for all your marketing tools. In print and online. From scratch to light edits to complete revamps. For websites, brochures, media releases, presentations, newsletters, articles and more.

Don’t hesitate to get in touch if you want your ideas to bounce off the page. Look who already has.



The wee birdie is me, Eileen MacCallum. I’m a copywriter working in London and beyond, but I'm originally from Scotland where everyone says ‘wee’.

I don’t take semi-colons too seriously, find editing soothing and I read a lot of other people’s writing in the hope it’ll make mine better. I’m also a fluent French speaker with a degree in languages. Handy, because I like knowing how words work.

I spent years working in marketing for global and small companies, writing about everything from computer software to retail design to theatre. Which means I understand how businesses talk to their clients and each other.

  • Eileen is a fantastic copywriter and let's be honest, good copywriters are like gold dust.

    Paul Mellor - Design Director at (Design Agency)

  • Eileen has an excellent common-sense approach to briefs and isn’t afraid to challenge when needed. She’s adaptable, personable and works collaboratively with our designers; all of which make her a great extension to our team.

    Judy Andrews – Creative Director at (Brand Communications)

  • Eileen came highly recommended from a contact and didn't disappoint. The whole process was extremely smooth and she was a pleasure to deal with. We are highly impressed with the end result!

    Derek Jacobson – Managing Director at (Private Equity & Real Estate)

  • One of the most talented copywriters I have ever worked with. Eileen’s quick to grasp the concept, highly empathetic towards our needs and always produces copy that works.

    Jane Michell – Founder at (Diet Delivery Service)

  • Eileen has been a genuine pleasure to work with. She has captured our company personality perfectly through her playful yet professional approach to writing.

    Yvonne Farquharson - Managing Director at (Arts-in-health Charity)

  • Eileen is brilliant with words and warm and friendly. I used her for my website and LinkedIn and I'm certain she's helped me grow my business and reputation.

    Lisa Pepper - Partner, Collaborative Lawyer & Mediator at (London Solicitors)

  • From the very beginning Eileen has helped shape our original creative, particularly the messaging and copy. She's always provided quick, thoughtful input having thought through the topic carefully from the audience's perspective.

    Avin Rabheru – CEO at (Online Booking Platform for Home Cleaners)

  • Eileen has written, edited and generated ideas for me and is a pleasure to work with. She has mastery, plus inspiration and flair to go with it – I wouldn’t hesitate to recommend her.

    Helen Sanderson – Founder at (Interior Design)

  • I was looking for someone who was efficient and an expert writer, but also innovative and imaginative. Eileen ticks all those boxes.

    Robin Catto – Owner at


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Need a copywriter for your project or just want to discuss ideas? Give me a call, drop me an email or fill out the form and let’s talk.

Contact details
Eileen MacCallum
[email protected]
07903 932849