Need Words?

I've got words.
THEY'RE HERE

A WEE BIRDIE is a one-woman show by EILEEN MacCALLUM
– I’m all about clear creative copywriting
for
brands big and small.

Work


Bloobloom

Web Copy - Retail

CLIENT

Bloobloom

PROJECT

Brand tone of voice | Copywriting for web, journal, email, packaging + social

BRIEF

Ça alors, what chic affordable specs you have! All the better to make you look fabulous… And give people in need access to quality eyecare.

That’s the thinking behind Bloobloom’s designer eyewear business. For every pair of glasses they sell online and in store, they donate a pair to someone for whom clear vision is an expensive luxury.

The well-travelled French-raised founders wanted a subtle international essence to infuse their brand. Which meant I got to flex my linguistic muscles while helping them develop a voice that expresses their zeal for adventure, design and equality.

Voilà. Fresh style meets thoughtful giving.

WHAT THEY THINK

We needed a copywriter who could help us establish a unique tone of voice and deliver high-quality content for all our communication channels. Eileen did all that and much more, in a very responsive, thoughtful and creative style. Her proficiency in French and knowledge of French culture was also a big added bonus. 

Abbas Manai – Co-Founder at bloobloom.com

Atelier Ten

Web Copy - Environment

CLIENT

Atelier Ten

PROJECT

Copywriting/copyediting for new website + company credentials | Copy Training

BRIEF

Atelier Ten is a multi-award-winning global environmental engineering consultancy.

A big title, deservedly so. Atelier means ‘workshop’ in French and their professional scope encompasses environmental design, lighting design and a vast array of building services. They do all these at the highest level of expertise with a green hat on and red-hot industry techniques at their fingertips.

 But fast-forward-thinking experts sometimes need a hand to explain their work to us less technical mortals. I enjoy helping them do this, I learn SO much.

atelierten.com | About us | Think | Environmental Design

Breathe Arts Health Research

Web Copy - Charity

CLIENT

Breathe Arts Health Research

PROJECT

Copywriting /copyediting all content for full website redesign

BRIEF

Breathe is an unusual arts-in-health charity which uses magic and performing arts to help children and adults with physical and mental health conditions. Their work combines a basis in solid scientific research with creative, fun approaches to therapy.

So the copy needed to do something similar: engage and explain their services to potential patients, as well as convince parents, medical professionals and health boards of the genuine expertise backing up their programmes.

Here’s why they do it. Their flagship programme Breathe Magic truly changes lives.

WHAT THEY THINK

Eileen captured our company personality perfectly through her playful yet professional approach to writing. I would HIGHLY recommend her.
Yvonne Farquharson – Managing Director at www.breatheahr.org

Corpus Christi College

Web Copy - Education

CLIENT

Corpus Christi College, University of Cambridge

PROJECT

Copywriting/copyediting for new website

BRIEF

Being some of the brightest people in the world, the folks at Cambridge are (no surprise) excellent writers. But when it came to revamping their website, they recognised their tendency towards a formal academic tone of voice might not always appeal to 17 year-old prospective students.

My remit was to create engaging copy for a range of audiences, plus a Style Guide to help staff and academics write future edits in a similar style.

WHAT THEY THINK

“As an ancient Cambridge college, we required website text that showcases our academic community in a way that makes it appealing and accessible to undergraduate applicants from all backgrounds. As part of our relaunch we also wanted to highlight our excellent facilities for international graduate students and grow our conference business.

Eileen was able to get our message across to each of these groups in a clear and targeted way, and we’re delighted with the results.”
Michael Sutherland – Tutor for Admissions at www.corpus.cam.ac.uk

Buzzacott

Web Copy - Corporate

CLIENT
Buzzacott

PROJECT
Copywriting/copyediting for company brand refresh and new website

BRIEF
Buzzacott is a Top 25 UK accountancy and HR consultancy, known for wide-ranging specialisms and expertise.

Clients describe it as ‘the friend you take to the difficult meeting’. Unusually for its size, it’s mostly based under one roof in the City of London, allowing its staff and clients to grow close personal connections alongside business ones.

Working with agency Thirteen Ideas on a floor-to-ceiling brand refresh, I created copy for their full client range: businesses, not-for-profits and private individuals. My role was to bring the company personality firmly to the fore and show why people trust (and keep on trusting) them.

Buzzacott | About Us | Trainee Recruitment | Tax Planning

Craft Design House

Web Copy - Retail

CLIENT

Craft Design House

PROJECT

Copywriting for new retail website

BRIEF

This gorgeous Scotland-based online craft and design marketplace allows global buyers to find, buy and commission original pieces directly from the creators who make them. I created most of the written content for the 2016 launch and continue to write feature articles for CDH Journal.

Take a look at a product description, designer biography or feature article.

WHAT THEY THINK

Developing and nurturing our tone of voice was critical to our success. Eileen’s ability to understand and relate this to our creative business – as well as our target audiences – made her the only choice for us. She’s given us a warmth of language that encourages our audience to join the conversation, engage and follow.
Gillian Scott – CEO at www.craftdesignhouse.com

Sound GOOD so far?
Let's talk about You!

Get in touch

Services


Website Copywriting

Your online voice


Hook online readers with compelling content

READ MORE

Newsletter Copywriting

Share the word


Show clients the love with a regular newsletter

READ MORE

Blog Copywriting

Keep ‘em keen


Blogs bring people to you. Breathe new life into yours.

READ MORE

SEO Copywriting

Help them find you


Rich readable content makes your site easy to find and a joy to visit

READ MORE

Brochure Copywriting

Show and tell


People hang on to good brochures, so make every page count

READ MORE

Dating Profiles

Words that woo


Want a dating profile that makes your Inbox tremble?

READ MORE

Process


1. Connect

It all starts with a chat about your project and how we can make it a success. So let's meet.


2. PROPOSAL

Once I have an idea what you’re looking for, I send a written proposal with an estimate for the work. I can work in-house or remotely.


3. QUESTION TIME

Our first chat only gives me an outline, then I ask all kinds of questions. When I understand your business and project aims, I put our agreement in writing.


4. WRITE

I polish my keyboard, inhale your source materials, do research if required and write a first draft.


5. VOILÀ!

We discuss tweaks, I get typing again and after a couple of drafts you have what you need.


Clients


I can help you charm the right people with professional copywriting for all your marketing tools. In print and online. From scratch to light edits to complete revamps. For websites, brochures, media releases, presentations, newsletters, articles and more.

Don’t hesitate to get in touch if you want your ideas to bounce off the page. Look who already has.

About


header-about

The wee birdie is me, Eileen MacCallum. I’m a copywriter working in London and beyond, but I'm originally from Scotland where everyone says ‘wee’.

I don’t take semi-colons too seriously, find editing soothing and I read a lot of other people’s writing in the hope it’ll make mine better. I’m also a fluent French speaker with a degree in languages. Handy, because I like knowing how words work.

I spent years working in marketing for global and small companies, writing about everything from computer software to retail design to theatre. Which means I understand how businesses talk to their clients and each other.

  • Eileen is a fantastic copywriter and let's be honest, good copywriters are like gold dust.

    Paul Mellor - Design Director at www.mellorandsmith.com (Design Agency)

  • Eileen has an excellent common-sense approach to briefs and isn’t afraid to challenge when needed. She’s adaptable, personable and works collaboratively with our designers; all of which make her a great extension to our team.

    Judy Andrews – Creative Director at www.whippet.co.uk (Brand Communications)

  • Eileen came highly recommended from a contact and didn't disappoint. The whole process was extremely smooth and she was a pleasure to deal with. We are highly impressed with the end result!

    Derek Jacobson – Managing Director at www.westminstergroup.com (Private Equity & Real Estate)

  • One of the most talented copywriters I have ever worked with. Eileen’s quick to grasp the concept, highly empathetic towards our needs and always produces copy that works.

    Jane Michell – Founder at www.janeplan.com (Diet Delivery Service)

  • Eileen has been a genuine pleasure to work with. She has captured our company personality perfectly through her playful yet professional approach to writing.

    Yvonne Farquharson - Managing Director at www.breatheahr.org (Arts-in-health Charity)

  • Eileen is brilliant with words and warm and friendly. I used her for my website and LinkedIn and I'm certain she's helped me grow my business and reputation.

    Lisa Pepper - Partner, Collaborative Lawyer & Mediator at www.osbornes.net (London Solicitors)

  • From the very beginning Eileen has helped shape our original creative, particularly the messaging and copy. She's always provided quick, thoughtful input having thought through the topic carefully from the audience's perspective.

    Avin Rabheru – CEO at www.housekeep.com (Online Booking Platform for Home Cleaners)

  • Eileen has written, edited and generated ideas for me and is a pleasure to work with. She has mastery, plus inspiration and flair to go with it – I wouldn’t hesitate to recommend her.

    Helen Sanderson – Founder at www.ministryofcalm.com (Interior Design)

  • I was looking for someone who was efficient and an expert writer, but also innovative and imaginative. Eileen ticks all those boxes.

    Robin Catto – Owner at www.breatheyoga.co.uk

Contact


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TALK TO THE BIRDIE

Need a copywriter for your project or just want to discuss ideas? Give me a call, drop me an email or fill out the form and let’s talk.

Contact details
Eileen MacCallum
[email protected]
07903 932849